The Digital Reckoning – Pandemic speeds the push for new engagement models

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The Digital Reckoning – Pandemic speeds the push for new engagement models
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Is a 40-year-old pricing structure really the best way to attract customers?
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The COVID-19 pandemic has pushed banks to act swiftly, a characteristic that is often rare in the industry.
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Companies around the country are struggling, providing an opportunity for bankers to step in and help by deferring loan payments and setting new pricing structures.
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COVID-19 has rapidly accelerated the adoption of digital banking and created widespread uncertainty about the future of the branch network.
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The scramble to overhaul the retail distribution network is forcing bank teams to consider branch closures that were unthinkable just a few months ago.
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While the early innings of the fintech revolution focused on attacking specific niches of the financial value chain, some fintechs are now looking to leverage superior customer-acquisition-and-experience engines to springboard into direct banking products and services like deposits and cash management.
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The value of core, relationship-based sticky consumer deposits can’t be underestimated in today’s banking environment.
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More than $2 trillion of deposits have flowed into U.S. banks since early March, representing an unprecedented surge.
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Novantas recently sat down with Vijay to talk about the role of marketing mix models in today’s marketing strategies for banks.