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StrataScape®

Network Planning and Branch Optimization Platform

Today, nearly 50% of consumers no longer depend on a branch for regular transactions, and radically different cost, sales and delivery structures are needed to keep customers engaged.

StrataScape was built to anticipate the full breadth of network planning analytics and needs, providing data and strategic frameworks to support ongoing network management. The platform integrates vast amounts of public, bank, and proprietary data into a consistent analytical framework for banks to evaluate current and future state network configurations. Delivered in an easy-to-use web-based front end, StrataScape assesses market opportunity, monitors and analyzes customer channel preferences, optimizes format and location, and manages real estate assets — all in one place.

Core Benefits

Prioritize Markets for Investment

Build a detailed network strategy based on hundreds of metrics evaluating in-footprint and expansion markets.

Identify Branch Actions with the Greatest ROI

Given customer patterns by segment, understand where and why de novos, consolidations, closures, or other actions will generate favorable or unfavorable returns.

Maximize “Perceived” Convenience

Analyze the potential upside to building to scale – either branches or ATMs – in order to improve awareness and visibility.

KEY MODULES FOR NETWORK MANAGEMENT

Market Analytics

Develop strategies and recommendations for efficient investment allocations and identify the best and works communities in each area for growth. Features include a full suite of GIS capabilities via Google Maps API.

Network Optimization

Run a variety of scenarios to identify the best combination of branch-level actions to maximize growth and minimize attrition loss. Features include Nodal Analysis and Branch Optimization.

Multi-Channel Analytics

Track, segment, and analyze channel transactions and customer segments. Features include reporting on segment distribution and trends.

Branch Dashboard

Gather vital real estate and tactical information into a “one stop shop” for real estate decisions and branch planning. Features include a rubric for capturing qualitative scores for each site.

Related Resources

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How Mid-tier Banks are Leveraging Analytics to Support Branch Transformation

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