Novantas provides a range of advisory services, data and technology products that help financial services marketing teams target and acquire customers and launch new products more profitably.
Digital preferences are on the rise, and the factors that influence a customer’s bank choice and banking behavior continue to evolve – leading to the growth of new competitors. We provide a range of advisory services and solutions focused on these challenges to drive some of the most important growth levers of the future – marketing and product innovation.
We have deep experience in this area, with a unique combination of subject matter expertise, proprietary data and tools to help banks refine marketing strategy in a rapidly transforming industry.
Our focus areas include:
Our focus areas include:
Related Resources
article
Sitting Down with Novantas: The Role of Marketing Mix Models
Novantas recently sat down with Vijay to talk about the role of marketing mix models in today’s marketing strategies for banks.
article
Five Marketing-Optimization Traps to Avoid
All the marketing models in the world can’t magically optimize spending on their own. Novantas offers tips on the traps that may be lurking.