Despite advancements in other countries and lines of business, demand-based pricing remains underutilized in U.S. mortgage.
PriceTek Mortgage is the first U.S. mortgage pricing solution to overlay loan values with demand-side elasticity, covering both HFS and HFI loans. By tracking intraday competitive position across the full note rate stack, the platform enables lenders to quickly respond to market changes. With PriceTek Mortgage, pricing teams are able to apply elasticity insights to optimize margin management, monitor subsequent performance, and analyze trends in key performance indicators such as MLO price exceptions.
Embrace Demand-Based Pricing
Summarize competitive position across note rates in a single metric. Read More
Maximize profit daily to respond to changes in market position, elasticity, and profitability.
Identify customer response to price across different products, markets, and tranches.
Empower Your Business With
“With the help of PriceTek, we’ve developed more sophisticated and tailored responses to meet the needs of increasingly diverse customers.”
—SVP TOP-50 LENDER
Facing structural limits on origination capacity, lenders often pull the price lever, but with blunt results; better pricing analytics and technology can improve spreads.
Via the systematic study of competitive pricing position and price elasticity of customer demand, margins and revenues can be optimized in challenging circumstances.