bg-arrow-down icon-arrow-up icon-back-to-top icon-linkedin icon-menu icon-search icon-twitter logo-white slider-arrow-left-gray slider-arrow-left slider-arrow-right-gray slider-arrow-right

The Mobile Hub of Gen-Y’s Omni-Channel Banking Behavior

Rob Rubin, Novantas Managing Director, writes a weekly column for The Financial Brand

While most Gen Y consumers will use all banking channels as a matter of convenience, it’s clear that their banking behavior is more-and-more centered on their mobile devices.In recent BankChoice Monitor surveys fielded by Novantas, checking account shoppers were asked how often (if at all) they log onto their institution’s online banking websites and mobile banking applications.

Read Rob Rubin’s full article here…

For more information, contact Novantas Marketing

+1 (212) 901-2772


Please enter your email for verification:

Full Name (required)
Title (required)
Institution (required)
Email (required)
Select Product (one required)

PriceTek Deposits
PriceTek Loans
PriceTek Mortgage
PriceTek Offer Engine
StrataScape
BankChoice Monitor
SalesScape
MetricScape

Phone Number (optional)
Description of Need (optional)