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Target Unique Consumer Segments With Specific Checking Products

Rob Rubin, Novantas Managing Director, writes a weekly column for The Financial Brand

In March 2015, nearly a third of shoppers looking for a new checking provider on FindABetterBank indicated that they don’t currently have checking accounts. It’s easy to assume these might be Millennials shopping for their first checking account. But actually, slightly more than half this group indicated that they’ve never had a checking account. The rest said they had a checking account at one point, but don’t currently.

Read the full article at The Financial Brand…

For more information, contact Novantas Marketing

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