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Smaller banks: Hey, we have mobile-banking options, too!

Smaller banks are losing out on potential customers because many would-be depositors assume only larger institutions have the tools to allow them access to mobile banking apps and other technological perks, a recent survey shows.

Rob Rubin, managing director at Novantas, said Sullivan and Guttau face a common problem: shaking the old definition of convenience based on physical locations.

“Smaller financial institutions need to be able to project a brand that is more than about the friendly faces inside, extended hours or the drive-through,” Rubin said. “As the market shifts, more customers may be placing more emphasis on the convenience of technology solutions and less on where branches are.”

Read the full article here…

For more information, contact Novantas Marketing

+1 (212) 901-2772


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