bg-arrow-down icon-arrow-up icon-linkedin icon-menu icon-search icon-twitter logo-white slider-arrow-left slider-arrow-right

Ryan Ritz Joins Novantas; Expands Company Expertise in Pricing and Consumer Choice Analytics

Ryan RitzNew York, NY

Novantas Inc., the leader in bank pricing solutions and advisory services, is pleased to announce that Ryan Ritz has joined the Company as a Managing Director. Ryan, a former executive at Bank of America, Ally Bank, and Nomis Solutions, will expand and strengthen the Company’s preeminence in loan and deposit pricing.

Over the past 20 years, Ritz has led the pricing and customer analytics functions for the largest retail branch banking system, as well as the largest direct bank in North America, combining extensive practical experience with leading-edge quantitative techniques to advance the application of pricing analytics in banking. As a senior executive at Bank of America, he led marketing, pricing and profitability analytics for home loans, and helped build the Bank’s loan price modeling capabilities. At Ally, he led the development of big data analytics innovations that helped the direct bank develop breakthrough segmentation techniques and grow profitable customer balances. At Nomis, he led the company’s deposit products and services businesses in the US. Ryan holds a BS in mathematics, has a Master’s in statistics, and is a Gruber Scholar from the University of Virginia.

“We are delighted that Ryan has joined Novantas,” said Dave Kaytes, Novantas CEO. “He brings a valuable set of skills, as both a client of pricing systems, as well as a solutions provider. Leading banks have learned that product pricing is more than a math problem. Ryan’s deep technical and analytical capabilities and product knowledge are perfectly aligned with Novantas’ business model: Embedding customer science in banking by integrating advanced technologies within practical tools.”

“Banks asset and liability management will be tested during this coming economic cycle. With developing customer sentiments, new competition, and varied bank technologies, being both smart and fast, will be a critical differentiator for banks,” added Ritz. “I’m excited to now be part of Novantas’ best-in-class solutions that help clients efficiently translate customer needs, competitive pricing, and market conditions into powerful analytic engines.”

About Novantas

Novantas, Inc. is the leader in customer science and revenue management strategy in the financial services industry. A FinTech 100 Company, the Company specializes in investigating and interpreting customer needs, attitudes, and behaviors to help banks refine marketing decisions, customer strategies, and sales and service activities. Its flagship product, PriceTek® is unmatched in bank deposit and loan pricing world-wide, providing advanced modeling tools and leading edge decision support information for more major banks than all other competitors combined. For more information, visit


Katie Davis
Senior Marketing Associate

For more information, contact Novantas Marketing

+1 (212) 901-2772

Please enter your email for verification:

Full Name (required)
Title (required)
Institution (required)
Email (required)
Select Product (one required)

 PriceTek Deposits
 PriceTek Loans
 PriceTek Offer Engine
 BankChoice Monitor

Phone Number (optional)
Description of Need (optional)