bg-arrow-down icon-arrow-up icon-back-to-top icon-linkedin icon-menu icon-search icon-twitter logo-white slider-arrow-left-gray slider-arrow-left slider-arrow-right-gray slider-arrow-right

Prepare for Rising Rates Before It’s Too Late

Rob Rubin, Novantas Managing Director, writes a weekly column for The Financial Brand:

More consumers will be shopping online for interest-bearing checking accounts. Are you poised to compete?

In our current low-rate environment, less than 12% of those shopping on FindABetterBank for new checking accounts say they “must have” interest on their checking account balances. However, in a rising rate environment, more bank shoppers will demand interest-bearing checking accounts and many will shop online for the highest rates. Winning institutions must be adept at competing for rate-sensitive shoppers while protecting their lower cost core deposit portfolios.

Read the full article here…

For more information, contact Novantas Marketing

+1 (212) 901-2772


Please enter your email for verification:

Full Name (required)
Title (required)
Institution (required)
Email (required)
Select Product (one required)

PriceTek Deposits
PriceTek Loans
PriceTek Mortgage
PriceTek Offer Engine
StrataScape
BankChoice Monitor
SalesScape
MetricScape

Phone Number (optional)
Description of Need (optional)