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Why Do Millennials Shop For Checking Accounts?

Rob Rubin, Novantas Managing Director, writes a weekly column for The Financial Brand

In December 2014, a survey fielded to bank shoppers on FindABetterBank asked them why they were shopping for a new checking account. One-third of shoppers under 30 indicated that they don’t currently have a checking account vs. 18% of shoppers 30 or older. Other significant age differences include …

Read the full article on The Financial Brand…

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