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Gen Y Says ‘No Thanks’ to Digital-Only Checking Accounts

Rob Rubin, Novantas Managing Director, writes a weekly column for The Financial Brand

In a recent BankChoice Monitor survey, only 24% of Gen Y consumers currently shopping for checking accounts are comfortable with an account that requires they only use electronic channels like mobile banking and ATM machines, compared to 33% of Gen X consumers aged between 30 and 39.

Read the full article at The Financial Brand…

For more information, contact Novantas Marketing

+1 (212) 901-2772


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