bg-arrow-down icon-arrow-up icon-linkedin icon-menu icon-search icon-twitter logo-white slider-arrow-left slider-arrow-right

What Drives Online Consumers to Pick a Checking Account?

Rob Rubin, Novantas Managing Director, writes a weekly column for The Financial Brand

Consumers using the online shopping tool FindABetterBank to research for a new checking account go through a five-step process to identify their preferences and banking behavior. After they select their top choice, they’re asked why they chose the account they did, and how likely they are to open the account. By isolating shoppers who said they were “very likely” to open the account they ultimately selected, we can better understand the decision-making process behind their top choice.

Read the full article at The Financial Brand…

For more information, contact Novantas Marketing

+1 (212) 901-2772

Please enter your email for verification:

Full Name (required)
Title (required)
Institution (required)
Email (required)
Select Product (one required)

 PriceTek Deposits
 PriceTek Loans
 PriceTek Offer Engine
 BankChoice Monitor

Phone Number (optional)
Description of Need (optional)