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What Drives Millennials to Choose a Checking Account?

Rob Rubin, Novantas Managing Director, writes a weekly column for The Financial Brand

FindABetterBank is like for banking consumers, and around 40% of its users are under 30 years old. After shoppers on FindABetterBank select a checking account as their top choice, they’re asked why they’ve selected that particular checking product and institution. Overtime, we have observed that the population of consumers shopping online for checking accounts is very broad. For example, 20% of shoppers on FindABetterBank indicate they’re 50 or older and about 40% are under 30. These groups’ rationales for choosing particular checking products are different in some significant ways.

Read the full article at The Financial Brand…


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