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Digital Channels Reach More than Millenials

Rob Rubin, Novantas Managing Director, writes a weekly column for The Financial Brand

This analysis, based on seven consecutive quarters of data from checking account shoppers on FindABetterBank.com, reveals two high-level trends that financial marketers need to consider.

1. A broader range of prospects do research online for checking accounts
2. Consumers’ “mobility” changes how they bank

Read the full article at The Financial Brand…

For more information, contact Novantas Marketing

+1 (212) 901-2772


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