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Chris Musto Joins Novantas, Inc., Expanding Firm’s Digital Strategy Offerings

April 8, 2013 (New York, NY)—

Novantas, Inc. announced today that Chris Musto, former General Manager of Customer Experience Research at Keynote Systems, Inc., is joining the firm’s Boston office as a Managing Director. Musto will expand the firm’s digital strategy practice, leading banking consulting projects that drive revenue through digital experiences.

“Chris is a highly respected analyst in the digital space with a reputation for improving and growing the value his clients receive from digital interactions,” said Dave Kaytes, Co-CEO and Managing Director at Novantas. “The addition of Chris enhances our ability to serve a retail banking industry that is increasingly reaching customers through digital channels.”

“Successful digital strategies start with understanding the rapid changes underway in capabilities, competition and adoption across all channels,” added Musto. “I’m excited for the opportunity to help each client develop the approach to digital sales and service that best fits their overall business strategy.”

In addition to advising financial service providers on digital customer experience, while at Keynote Systems Musto led a best-practice benchmarking program utilized by most of the largest US banks and insurance companies, and a large-scale user testing program utilized by leading brands in financial services and beyond in the US and abroad. Musto’s digital financial services experience also includes roles at Watchfire, Inc., Gomez, Inc., and D. E. Shaw & Co. He holds a B.A. degree from Yale University.

About Novantas
Novantas is the leader in customer science and revenue strategy in the financial services industry. The firm’s Management Consulting, Solutions, and Research divisions specialize in investigating and interpreting customer needs, attitudes, and behaviors in ways that help companies to refine marketing decisions, customer strategies, and sales and service activities. For more information, visit Novantas.com.

For more information, contact Novantas Marketing

+1 (212) 901-2772


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