bg-arrow-down icon-arrow-up icon-back-to-top icon-linkedin icon-menu icon-search icon-twitter logo-white slider-arrow-left-gray slider-arrow-left slider-arrow-right-gray slider-arrow-right

Big Banks Seduce Unbanked Millennials

In a recent survey on FindABetterBank, 25% of active checking account shoppers indicated they don’t currently have checking accounts. That’s a sizeable share of new reachable customers (which makes sense given the relatively low attrition in the market today compared to a few years ago). More than half of these “unbanked” shoppers are under 30 years old, and half reported household incomes under $25,000 per year. These shoppers, with little or no banking experience, have fewer product feature requirements than switchers.

Read the full article at The Financial Brand…

For more information, contact Novantas Marketing

+1 (212) 901-2772


Please enter your email for verification:

Full Name (required)
Title (required)
Institution (required)
Email (required)
Select Product (one required)

PriceTek Deposits
PriceTek Loans
PriceTek Mortgage
PriceTek Offer Engine
StrataScape
BankChoice Monitor
SalesScape
MetricScape

Phone Number (optional)
Description of Need (optional)