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Banks Use Science to Crack the Genetic Code of Spending Habits

Bank Technology News
The use of transactional data in the cards loyalty space grew out of a desire to get more granular data about customer purchasing behavior,says Alan Mattei, a partner for Novantas LLC.

Read more: “Banks Use Science to Crack the Genetic Code of Spending Habits”

For more information, contact Novantas Marketing

+1 (212) 901-2772


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