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Banks Target Gen Y with New Style ‘Free’ eChecking Accounts

Rob Rubin, Novantas Managing Director, writes a weekly column for The Financial Brand

To win millennial consumers, banks are offering contemporary ‘eChecking accounts’ that are free as long as you don’t use any ‘retro style’ checking features like writing checks or visiting branches.

Read the full article at The Financial Brand…

For more information, contact Novantas Marketing

+1 (212) 901-2772


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