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12 Big Ideas for 2012

American Banker
“We are trying to see the entire picture of the customer from this little part of their life,” says Alan Mattei, a partner with Novantas. “Two things we want to do with this data is identify places where we should be offering products to people more proactively, or enticing them in with some kind of an offer.”

Read more: “12 Big Ideas for 2012”

For more information, contact Novantas Marketing

+1 (212) 901-2772


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