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2017 Omni-Channel Shopper Survey

A Digital Inflection Point for Banking

Executive Summary In this research report, Novantas presents the latest findings from the ongoing Shopper Surveys of U.S. consumers. These surveys of recent and prospective primary checking account purchasers from the end of 2016 explore the profiles, attitudes, behaviors and trends of consumers who are shopping for and/or opening primary checking accounts. Combined with additional Novantas analysis, the surveys provide insight into how banks can increase consumer Awareness, Consideration and Purchase of their checking accounts. Historically, banks have relied upon their physical networks to drive customer acquisition and deposit growth. Consumers needed only to look to their nearest intersection to ...

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