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Customers-in-Motion in Pennsylvania: How to make Your Checking Products More Competitive

Rob Rubin, Director, Novantas

In today’s “low churn” environment, customer attrition is more costly than ever. With online shopping on the rise, customers have a much easier time picking and choosing features, pricing, online and mobile convenience, putting your products more at risk than ever before.  To minimize attrition and maximize new sales, banks are now getting access to more timely, detailed and comprehensive data on direct competitors.

If you compete in Pennsylvania, you will want to attend this free 1- hour webinar where Novantas will provide specific deep dive information into winning and losing formulas, by various individual shopping segments.  If you are getting an invitation to this webinar, there is a strong likelihood your bank maybe covered at one level or another, so you wouldn’t want to miss out on this actionable information.

Join Novantas’ Rob Rubin for a deep-dive on:

  • How well different products meet shoppers’ functional requirements
  • The role specific fees play in shoppers’ choices
  • The types of checking accounts these customers are looking for
  • The best portfolio of checking products to maximize customer acquisition

For more information, contact Novantas Marketing

+1 (212) 901-2772


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