The Financial Column — The Future of Credit Card Reward Programs

2009-08-16

Shifts in the loyalty landscape create opportunities for banks.

Jim Bramlett, a Partner of Novantas LLC, said today on “The CEO Show,” “People have come to expect that their patronage will be rewarded in some way. Plus, companies depend on these programs to provide data and insight and targeted communications to these customers that they could not easily forego. We won’t see rewards disappear. Rather, we might expect to see more of a transformation in the design of these programs, and in how they’re used.”

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