Study: 35% of U.S. banking customers are 'virtual'

March 2012

By CUNA, Credit Union National Association

"The rise of virtually domiciled customers at banks is both a huge challenge and an opportunity for the industry," said Novantas partner Kevin Travis, one of the study's authors. For traditional financial institutions" these customers "are an untapped source of cross-sales, but they are also great targets for new entrant and direct players, from internet-only banks,to wealth managers and credit unions."

Read more: Study: 35% of U.S. Banking Customers Are 'Virtual'