The new synthesis of branch and digital channels is forcing a redefinition of brand strength, especially now that online shopping has become prominent.
Consumers have a stronger digital center of gravity, but most do not want to completely sever branch ties. The situation calls for a new type of “Digital First” strategy.
Finally there are signs of life in the home equity line of credit, but a Novantas survey shows that a multi-faceted effort will be needed to revive the business.
In an era of margin pressure and intensifying competition, commercial bankers will need to step up to maintain profitable growth and differentiate themselves in the marketplace.
Branch staffing decisions should be based on markets, customers and local sales dynamics, not spreadsheet averages driven by operating results.
For better coordination between the origination and credit risk management teams, banks need to adopt an event-driven management approach for underwriting.
By improving data, analytics and multi-channel targeting, banks can digitally identify and pursue opportunities that otherwise could not be spotted or profitably served.
Banking customers continue inexorably to migrate many routine transactions and services to online channels. In this year’s Novantas Multi-Channel Preferences Study, we find a tipping point has been reached in new and critical areas.
In today’s market, midsized regional and community banks face increased competition for deposits. To overcome their scale challenges and improve their competitive position, leading banks are arming themselves with powerful yet easy to use deposit analytics.
Leading banks are integrating deposit analytics into a single ecosystem for applications, analytics and data. Splintered efforts won’t suffice as performance pressures rise.