Bankers are challenged to a strategic reorientation as digital becomes a stronger driver of core banking relationships and the branch is recast in a more specialized role.
In the next expansion phase for the home equity line of credit, winners will succeed on the strength of segment-, channel- and market-informed strategies.
Current results for commercial LOBs saw continued balance sheet growth, but shrinking profitability as spread compression continues.
The new synthesis of branch and digital channels is forcing a redefinition of brand strength, especially now that online shopping has become prominent.
Consumers have a stronger digital center of gravity, but most do not want to completely sever branch ties. The situation calls for a new type of “Digital First” strategy.
Finally there are signs of life in the home equity line of credit, but a Novantas survey shows that a multi-faceted effort will be needed to revive the business.
In an era of margin pressure and intensifying competition, commercial bankers will need to step up to maintain profitable growth and differentiate themselves in the marketplace.
Branch staffing decisions should be based on markets, customers and local sales dynamics, not spreadsheet averages driven by operating results.
For better coordination between the origination and credit risk management teams, banks need to adopt an event-driven management approach for underwriting.
By improving data, analytics and multi-channel targeting, banks can digitally identify and pursue opportunities that otherwise could not be spotted or profitably served.